these artists as about the lives of popular-song writers. With 
print, the private life became of the utmost concern to readers. 
Print is a hot medium. It projects the author at the public as 
the movie did. The manuscript is a cool medium that does not 
project the author, so much as involve the reader. So with TV. 
The viewer is involved and participant. The role  of the TV star, 
in this way, seems more fascinating than his private life. It is 
thus that the student of media, like the psychiatrist, gets more 
data from his informants than they themselves have perceived. 
Everybody experiences far more than he understands. Yet it is 
experience, rather than understanding, that influences 
behavior, especially in collective matters of media and 
technology, where the individual is almost inevitably unaware of 
their effect upon him.

     Some may find it paradoxical that a cool medium like TV